Distinguishing Between True IMAX and 'LieMAX' Experiences

The Origin of 'LieMAX'

The term "LieMAX" became popular in 2009 among movie fans who noticed a significant difference between the newer IMAX Digital screens installed in multiplexes and the large auditoriums they previously associated with the brand. These newer screens were often smaller, leading to complaints that the experience did not match expectations set by the IMAX name.

IMAX CEO's Acknowledgment

In 2009, IMAX CEO Rich Gelfond acknowledged that newer screens could be smaller. He stated that screen size was only one component of the overall IMAX experience, implying that other factors contributed to the brand's value, even with varying screen dimensions.

Technical Specifications of IMAX Formats

The highest quality IMAX experience is typically 15/70 film, which can fill a 1.43:1 IMAX screen. The closest digital equivalent is the dual-4K laser GT Laser system, also capable of 1.43:1 projection. Below these are CoLa (commercial laser) and XT, which are single-projector laser systems with a maximum ratio of 1.90:1. The older IMAX Digital Xenon system, a dual-projector 2K system introduced in 2008, also typically offers a 1.90:1 ratio and was a primary driver of the "LieMAX" nickname due to its proliferation in conventional multiplexes.

Identifying the IMAX Experience

To determine the type of IMAX experience, check the screening label. "IMAX 70mm" indicates the premium film format. "IMAX with Laser" is less specific, as it can refer to various laser setups. The key distinction for many fans remains the aspect ratio and projection technology, with 1.43:1 being the most sought-after for its immersive quality.