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Survey: 25% of US adults interested in a foldable iPhone, but willing to pay less than expected price
Key points
- 25% of US adults are interested in a foldable Apple device.
- Interest varies by generation, with Millennials (32%) and Gen Z (31%) showing the most interest.
- The average amount respondents would pay is $781, with Gen Z willing to pay $919.
- The expected starting price for a foldable iPhone is at least $2,000.
Interest in Foldable iPhones
A CNET survey of 2,605 US adults indicates that 25% are interested in purchasing a foldable Apple device. This contrasts with 75% who expressed no interest in buying a new foldable phone from Apple.
Generational Differences in Interest
Interest in a foldable iPhone varies across different age groups. Millennials showed the highest interest at 32%, followed closely by Gen Z at 31%. Gen X reported 23% interest, while only 13% of Boomers expressed interest in the device.
Discrepancy in Willingness to Pay
Despite some interest, there is a significant gap between consumer willingness to pay and the projected market price. The average amount US adults were willing to pay for a foldable iPhone was $781. Gen Z was willing to pay the most, averaging $919. The anticipated starting price for Apple's first foldable iPhone is expected to be no less than $2,000.
Market Implications
The survey results suggest that while a segment of the US adult population is intrigued by the concept of a foldable iPhone, the expected high price point may limit initial adoption. Future generations of Apple foldables might become more affordable as manufacturing costs decrease, but they are unlikely to meet the price expectations indicated by survey respondents.
✨ This summary was generated by AI from the outlets' reporting listed below. It is not independently verified and may contain errors — check the original sources. How BrevFeed works →
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Reporting from
A CNET survey found that 25% of US adults are interested in a foldable iPhone, with interest highest among younger generations. However, the average amount respondents were willing to pay was $781, significantly less than the anticipated starting price of $2,000.